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How Comics Help Me Write Marketing Copy

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About half a year ago, I started a new job as a Content Strategist and Copywriter at a marketing firm – and I am LOVING it. Marketing writing trips my trigger for numerous reasons, but one of the biggest is that it utilizes what I’ve come to call my Comics Brain.

My Comics Brain is the part of me that thinks and writes in the language of comics – in the language of page layouts, speech bubbles, captions, and art direction. It’s the part of me that’s read so many essays, books, and tutorials about “How to Make Comics,” but hasn’t always had a way to apply those lessons.

The DC Comics Guide to Writing Comics - Matt Reads Comics
I think I’ve read this book … five times? Maybe six?

Well, now I do. Marketing copy doesn’t live by itself; it’s mashed up with web and email layouts, Facebook ads, videos, and a whole host of other media. As such, I’ve been thinking with my Comics Brain a lot lately, because it helps me better collaborate with the rest of my team.

Below, I’ll make the case for how thinking like a comics writer helps me write better marketing copy. And if you read to the end, I’ll set you up with a couple books and other resources you can use to begin building your own Comics Brain.

Where to Start with Batman Comics - Matt Reads Comics

Where to Start with Batman Comics

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Getting into superhero comics is tough. With over 80(!) years of material out there, new readers often have a hard time figuring out what they should read first!

That’s why I’m launching the “Where to Start” series. In these posts, I’ll lay out recommendations for where new readers should start with some of Marvel and DC’s most enduring characters.

First up, we’ll talk about the character that got me into comics, the Caped Crusader himself: Batman.

olympia sweetman xena featured dynamite - matt reads comics

Xena: Warrior Princess Returns at Dynamite

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Writer Vita Ayala (The Wilds, Magic: The Gathering – Chandra, Livewire) and up-and-coming artist Olympia Sweetman are banding together to tell new tales of everyone’s favorite warrior princess – in a new Xena series coming this April.

Olympia Sweetman Xena Dynamite - Matt Reads Comics
Art by Olympia Sweetman and Rebecca Nalty