First, Robert Kirkman launched a new comic series without telling anyone – not even the comic shops receiving the book.
Then, he concluded his massive mega-hit, The Walking Dead, without tipping his hand before the final issue dropped. If you somehow managed to avoid the internet for a couple days before buying your comics on July 3, you’d have had no idea you just bought the last issue of The Walking Dead.
I have not read a lot of Kirkman’s comics, but I love his publishing stunts. And I love Kirkman’s rationale for them, which is simply to make comics surprising again.