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How Comics Help Me Write Marketing Copy

Ravings

About half a year ago, I started a new job as a Content Strategist and Copywriter at a marketing firm – and I am LOVING it. Marketing writing trips my trigger for numerous reasons, but one of the biggest is that it utilizes what I’ve come to call my Comics Brain.

My Comics Brain is the part of me that thinks and writes in the language of comics – in the language of page layouts, speech bubbles, captions, and art direction. It’s the part of me that’s read so many essays, books, and tutorials about “How to Make Comics,” but hasn’t always had a way to apply those lessons.

The DC Comics Guide to Writing Comics - Matt Reads Comics
I think I’ve read this book … five times? Maybe six?

Well, now I do. Marketing copy doesn’t live by itself; it’s mashed up with web and email layouts, Facebook ads, videos, and a whole host of other media. As such, I’ve been thinking with my Comics Brain a lot lately, because it helps me better collaborate with the rest of my team.

Below, I’ll make the case for how thinking like a comics writer helps me write better marketing copy. And if you read to the end, I’ll set you up with a couple books and other resources you can use to begin building your own Comics Brain.