As the Twitter-sphere devolves into a series of Russian bots and pissed-off Star Wars fans, comics creators are trying something new. Or old? Technology goes in circles; sometimes it’s hard to keep track.
Rather than focusing on social media outreach, in which the aforementioned bots and villains can steer things off track, a number of creators are putting out old-school email newsletters. These newsletters, of course, promote the creators’ new books, but they also contain book recommendations, recipes, puns, slice of life stories, and a whole bunch of additional informative content. In short, they are wonderful, and I am loving them.
In the hopes of convincing these creators that their newsletters are entirely worth the time and effort put into them, I’m going to gush about them here. Hopefully, my gushing will convince you to sign up for these newsletters (or your favorite creator’s newsletter) as well.